Bossa Carioca was born from a deep love for Rio de Janeiro—the energy, the rhythm, the beauty, and the contradictions. 

Bossa Carioca reflects Rio’s full spectrum—where polished meets raw, where beach days effortlessly turn into street nights. Our style lives in the space between the sand and the street—what we call Praia/Rua.

What sets us apart is more than just design. It’s culture. Street culture, sport culture, music culture. Collaborations with local artists and creators bring the brand closer to Rio’s heartbeat. From the rooftops of Cantagalo to the sidewalks of Ipanema, Bossa Carioca isn’t about one version of Rio—it’s about all of them.